Happened to meet an entrepreneur on a recent flight. We got talking about work and the topic went on to his business. He gave some information on his product which was basically storage solutions. After which I asked him as to how he would differentiate it from the other products in the market.
This was his reply: The average time taken for data recovery using his product would be a whopping 400% less than the market product. How: Ease of use?
The dude has completely concealed the technical complexity of the product and the interface is a ridiculously simple process that requires absolutely zilch in terms of effort spent by end users in learning the solution. Therefore, instead of the features lists/technologies, if Entrepreneurs / Product managers could focus on the learnability and ease of use of the product, their products would have a greater chance of customer adoption.