The "Experience Economy"

Am quoting Robin Sharma verbatim from his book " The Greatness Guide"

In this " experience economy" we now live in , the customers
must be taken from a journey from start to finish that makes them
go "wow"

Robin has beautifully articulated what every User Experience or Customer Experience professional should strive for. The wow factor. Will write more about it in my next post. And soon. Promise! Scout's honor!