Branding

Yesterday, we completed the most satisfying branding exercise I have done till date. The team a friend who is a state bank employee and a cricket fiend, a cousin who has 13 years of experience handling corporate accounts, and an unwitting ally in my wife, apart from me a user experience practitioner.

The brand has also passed the "ask woman" test suggested by guy Kawasaki in the art of the start. Branding is one of the professions that has been made so complex, and is so important, that with so many "experts", that it is difficult to get the right people.

cheers

Brand "u"

A brand in today's world has extended from being a mere recognizing factor of a product or service, it is an extension of the persona itself. Here I am talking about a brand in a very holistic way. As a professional, every touch point with my team/client/work is an extension of the brand that is me. What is it that your brand conveys?

You cannot ever fake or put a spin on your personal brand. What you are and where you want to be is reflected in every action of yours. A mask does not work well, it will slip anytime. Your true self will show up. You are a leader by your actions, not by your "title". Your team will respect you, follow you for what values you stand for, and not anything else. Your clients will respect you not for your sweet talking or ego flattering behavior, or how well you "like their way of working", it is for the legacy that you bring.

That legacy is the value that you give them, the integrity in which they trust, knowing that you measure your successes by their success.

Brand "u" is not a "spin". It is a natural extension of your personality.

Cheers!