Increasing Online Advertising share in the Indian market

India is languishing behind in the Internet advertising space. There is enough money to be made but people are not able to convince the decision makers. We limit ourselves to hits which is a useless number or segmentation which is a bad word, or has been made by our marketing jockeys. Well, " Dr" Masood has the magic Potion:-)

Well here is the deal. Over the next one week, I will write one post in 2 days about this topic. If you have any requests let me know

( These posts are based on the research for my upcoming book " The synergy between online Marketing, User Experience, and Web Analytics... or in plain speak..make money on the web. Which BTW has stuff from the some of the most exciting professionals in the world. With a geographic spread one would kill to achieve)

Off Topic: Aristotle

" We are what we repatedly do. Excellence, then is not an act, but a habit"

Aristotle

Surveys: What “not” to do : part 1. keep it Brief

More and more people are realizing the need for “measuring” customer satisfaction, or the “User experience” of their websites. It is a good trend nevertheless I have seen many worrying and erroneous usage of this technique. Now, this post is not a tutorial for correctly designing surveys, I am sure there are many books and articles out there.

What I plan to do is to have to series of post which will each point a major flaw in survey design, with a slight dash of sarcasm. I will not give screenshots, and even if I do, I will obfuscate the screenshots.

Why is this a series and not a single post? Many reasons. No, this is not a secret conspiracy to take over the world, or any means for world domination.

• One post will be too way too long. Blogger’s like it short and sweet (see, size does matter)
• It is but a nice way to cure my blogging block (writer’s block) and one point at a time means I have a lot of fodder for many posts. (Look ma, I do think)
• Also, it gives me a chance to ingest a bit of humor in my writings. Jammy, Rahul, you are supposed to laugh at the posts. Not me!)
  
  Size does matter:
  
  1) Keep the survey brief: Why?
  
  I am your customer. I am looking for some information/ product/completing my task on your site and you expect me to leave my tasks to spend my valuable time on your survey so that this information can help you?
  
  Get the point. No?
  Now go on, go on, and finish the 54Th question for your next survey.
  
  8-10 questions are a decent number. Anything more than that will cause surveytigue (survey fatigue) and your customer will lose interest. And remember, you read about the word surveytigue here at masoodnasser.blogspot.com