India is languishing behind in the Internet advertising space. There is enough money to be made but people are not able to convince the decision makers. We limit ourselves to hits which is a useless number or segmentation which is a bad word, or has been made by our marketing jockeys. Well, " Dr" Masood has the magic Potion:-)
Well here is the deal. Over the next one week, I will write one post in 2 days about this topic. If you have any requests let me know
( These posts are based on the research for my upcoming book " The synergy between online Marketing, User Experience, and Web Analytics... or in plain speak..make money on the web. Which BTW has stuff from the some of the most exciting professionals in the world. With a geographic spread one would kill to achieve)
Apr 20, 2008
Increasing Online Advertising share in the Indian market
Mar 12, 2008
The Book all User Experience professionals must read
The Book all User Experience professionals must read: " Gurus on marketing" by Sultan Kermally. You will not find a book that will summarize Peter Drucker, Theodore Levitt, Micheal Porter,Philip Kotler, Tom Peters, George Day, Jagdish Sheth, and Thomas.T Nagle so brilliantly.
If you are asking why should a User Experience professionals read these books, then my friend, you are in serious trouble.
We ( UX, OLM, Analytics, Product folks, Designers) own perhaps the most valuable real estae which is perhaps the cheapest to buy. Think about the responsibility we have. Go on, think about it
Cheers!
Mar 10, 2008
Need help for my Book
Am writing a book on the synergy between online marketing, User Experience, and web analytics. Would like to interview practitioners. I have space for around 15 interviews in my book. Please feel free to contact me if you feel the community needs it.
The folks that I would like, nay love to interview are Lou rosenfeld, Ripul, Rakhee srivastava, Christina Wodtke, Alok Jain, Austin Govella, and Avinash kaushikFolks, I would be highly obliged if you could spare some time from your busy schedules to help me out.
masood [dot] nasser[at] gmail [dot] com
