The Book all User Experience professionals must read

The Book all User Experience professionals must read: " Gurus on marketing" by Sultan Kermally. You will not find a book that will summarize Peter Drucker, Theodore Levitt, Micheal Porter,Philip Kotler, Tom Peters, George Day, Jagdish Sheth, and Thomas.T Nagle so brilliantly.

If you are asking why should a User Experience professionals read these books, then my friend, you are in serious trouble.

We ( UX, OLM, Analytics, Product folks, Designers) own perhaps the most valuable real estae which is perhaps the cheapest to buy. Think about the responsibility we have. Go on, think about it

Cheers!

Need help for my Book

Am writing a book on the synergy between online marketing, User Experience, and web analytics. Would like to interview practitioners. I have space for around 15 interviews in my book. Please feel free to contact me if you feel the community needs it.

The folks that I would like, nay love to interview are Lou rosenfeld, Ripul, Rakhee srivastava, Christina Wodtke, Alok Jain, Austin Govella, and Avinash kaushikFolks, I would be highly obliged if you could spare some time from your busy schedules to help me out.

masood [dot] nasser[at] gmail [dot] com