Mar 7, 2011

The need to sell User Experience

Anyone who has been in the field of User experience for a long time realizes the need for being a good salesman. In this post, I have tried to articulate the need for every User Experience professional to be a "salesman" for his domain.

UX, as a discipline sadly suffers from a lot of misconception, Confusion about methodologies, what we do, etc. Even if you are not contributing to RFP's or sales presentation, you still need to sell UX to your Colleagues whether they are business analysts, development folks, or Senior management. Not doing this means that you and your team are relegated to the fringes and are not contributing to the full extent of what you or your team as UX professionals can contribute to the initiative/ project or Program

Some of the scenarios mentioned below describe the situation where a usability professional needs to sell

  • Getting involved at a strategic rather than at a tactical level. ( i.e What should a product
    offer, why is a feature needed..)
  • You get to know about initiatives where a product is being developed without the involvement of a usability team and you try to make a business case as to how usability is essential and can be a differentiator
  • You/ team are called in to Work as the UX team but are limited to mock ups, Wire frames, or visual design options. You know as a usability professional the need to follow the User centered design process and try to educate you clients/ Colleagues of how usability should be inculcated into the project / Program
  • Stakeholders who have some awareness of usability and make assumptions of what is needed from their perspective. You have to make sure that you educate the stakeholders about the correct way in a very diplomatic way. Remember, they are experts most of the time, and most of the time, how you put the point across is equally as important as what is put across

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