Jul 10, 2006

Customer Behavior, Strategy & User Research

Today's customer has an amazing amount of choice of products and services at his/her fingertips. The wealth of information that they have is empowering them to call the shots.

Customer Behavior is becoming increasingly unpredictable today. Loyalty is at a premium. People are not hesitant to change brands at the slightest pretext/opportunity/benefit. There is a plethora of choices available. What is the differentiator? The Experience.

What does this mean for organizations/ Entrepreneurs?
It means that customer needs/ aspirations/have to be at the forefront of their business strategy. And the magic mantra for doing it is user research. Neglect it at your own peril.

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