May 4, 2006

Information Architecture & Strategic thinking

Strategic thinking and information architecture go hand in hand. Information architecture as a profession is not merely site navigation, structuring, or for that matter search. You are positioning products, services, and information in a way that is aligned with strategy, business goals & customer goals.

You are not only defining the customer experience, you are also translating the business strategy into a virtual reality. Do you think strategically; can you envisage the big picture? If you think you can, then do send me your resume/portfolio at masood_nasser(at)

No comments: