The Book all User Experience professionals must read: " Gurus on marketing" by Sultan Kermally. You will not find a book that will summarize Peter Drucker, Theodore Levitt, Micheal Porter,Philip Kotler, Tom Peters, George Day, Jagdish Sheth, and Thomas.T Nagle so brilliantly.
If you are asking why should a User Experience professionals read these books, then my friend, you are in serious trouble.
We ( UX, OLM, Analytics, Product folks, Designers) own perhaps the most valuable real estae which is perhaps the cheapest to buy. Think about the responsibility we have. Go on, think about it
Cheers!
Showing posts with label Management gurus. Show all posts
Showing posts with label Management gurus. Show all posts
Mar 12, 2008
The Book all User Experience professionals must read
User Experience Architect, Information Architect, Usability Professional,Doer, Abstract Expressionist,
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