tag:blogger.com,1999:blog-14268312.post308939569496168167..comments2018-06-13T06:06:58.081-04:00Comments on User Experience, Usability, & Design Leadership: Brand "u"Masood Nasserhttp://www.blogger.com/profile/07062139413535458829noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-14268312.post-79828959200304316722006-09-26T14:04:00.000-04:002006-09-26T14:04:00.000-04:00Spot on Rajesh. I think it is a deliberate attempt...Spot on Rajesh. I think it is a deliberate attempt to extend the CEO Persona to the brand. But apart from this brand positioning, they have shrewdly invested in the main differentiator, Customer Experience".<br /><br /> In their brands, Virgin Airlines, as well as Kingfisher Airlines, the focus is mainly on the customer. This is again an extension of their personality. They experience “larger than life experiences” and give their customers the same when their customers avail their services. <br /><br />BTW, on a recent Mumbai trip, while I was on my way to the airport, saw Vijay Mallya whoosh by in a magnificent set of wheels. The poise and the style of the guy, on a hi-fi mobile gadget (assuming he was discussing business strategies), was something else. His brands reflect at least some aspects of his personality.Masood Nasserhttps://www.blogger.com/profile/07062139413535458829noreply@blogger.comtag:blogger.com,1999:blog-14268312.post-78861172292825571882006-09-24T06:52:00.000-04:002006-09-24T06:52:00.000-04:00Hi Masood,
Just an extension of the brand u. Look...Hi Masood,<br /><br />Just an extension of the brand u. Look at some of the most successful companies like Virgin, UB etc.. The brand is the reflection of the CEO's personality.Richard Branson is a maverick and unconventional guy. So the brand virigin will make foray into any category and the inbuilt positioning statement is unconvetional.So Virgin Records is primarily into to western classics. The Brand Branson is the underlying layer for the Brand Virigin.Rajesh Rangarajanhttps://www.blogger.com/profile/17649581767067897179noreply@blogger.comtag:blogger.com,1999:blog-14268312.post-9152718554922881232006-09-24T01:23:00.000-04:002006-09-24T01:23:00.000-04:00Jammy,
As I said, everything that we do is an ext...Jammy,<br /><br />As I said, everything that we do is an extension of our personality. but the intention here is not for promotion, but more for people to make an effort to be true to themselves.<br /><br />See as much as i try to behave like a jerk.. the real angel in me comes thru.. see.. see:-)<br /><br />As for your introductions, let me guess, "hi "this is ouchmytoe.com/jammy"..Masood Nasserhttps://www.blogger.com/profile/07062139413535458829noreply@blogger.comtag:blogger.com,1999:blog-14268312.post-68682681925942619222006-09-22T13:20:00.000-04:002006-09-22T13:20:00.000-04:00Masood bhai,
I guess this blog is an extension of...Masood bhai, <br />I guess this blog is an extension of you - thus promoting the "brand u". In my case it has been proven true. So much so, now...when I have to interact with a new set of people...I somehow try and squeeze in my blog url...and the entry becomes easy! I promise.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-14268312.post-24821302393689509932006-09-22T07:19:00.000-04:002006-09-22T07:19:00.000-04:00Hi Anon,
Anon, thanks. Will definetly keep writin...Hi Anon,<br /><br />Anon, thanks. Will definetly keep writing in this vein for some time at least. Am gettting ample fodder for thought:-)<br /><br />Cheers<br />masoodMasood Nasserhttps://www.blogger.com/profile/07062139413535458829noreply@blogger.comtag:blogger.com,1999:blog-14268312.post-45191390739309396682006-09-22T02:23:00.000-04:002006-09-22T02:23:00.000-04:00oh!! this(Brand'U') is an eyeOpener for many peopl...oh!! this(Brand'U') is an eyeOpener for many people. keep commingUp with this kind of Stuff.Anonymousnoreply@blogger.com